RIA Novosti reported that in a new take on the meaning of strip mill, Belarusian metals plant BMZ has produced a corporate calendar for the coming year featuring naked female employees.
While last year's calendar showed female workers amidst steel rods, rolls of wire or smelting furnaces, climbing ladders and soaping down their workplace this year the company went further showing its employees fully nude.
Mr Alexander Olesik press secretary of BMZ said that "This year's calendar not only reflects the role of women in metals production but their uniqueness and grace. The beauty of the female body and the beauty of melted metal are in a sense, related notions they both have plasticity and natural appeal."
He said that "It was a logical, imaginative and artistic move. There was no single mastermind behind the project, which was the product of a collective vision. The calendar will be officially presented on December 20th 2012 but BMZ gave a sneak preview at an international metals exhibition in Moscow last month. The models were out in force in the flesh as part of the presentation but all properly attired."
Mr Olesik said that a total of 3,000 copies have been printed, all of which will be handed out to the plant's business partners at home and abroad before the year end. Over 30 employees took part in a competition to appear on the calendar but only 12 were selected.